Spreads Like Wildfire

Four Sources of Influencer Power (RECS)

Social networks have not diminished the power of the influencer, they have revealed it. Consider a few stats: On LinkedIn - people with +$200K income are 7 times more likely to have +150 connections On Twitter - only 0.7% of twitterers are followed by 1,000 people On Wikipedia - 1.7% of the audience publishes 70% of the articles, 0.7% [...]

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Word of Mouth WILDFIREs - The 8 Essential Steps for Spreading a Conversational Inferno

A recent prospective client and business colleague asked “so what is it you exactly do, Sean” and closely linked with the follow up questions “why should I pay for it” and “why can’t I do it myself?”. Thankfully I guess I was able to answer the questions well enough to now consider them a client. [...]

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Engaging Influencers - Marketing Magazine Keynote

Engaging The Influencers by Agent Wildfire View more presentations from Sean Moffitt. I keynoted an opening presentation with an auditorium of 200 marketers in Toronto at Marketing Magazine’s conference “Engaging Influencers” this week. Given the reaction of the crowd, it’s about time this section of marketing was covered off.  You could tell for some, it was reinforcement of [...]

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The Agent Wildfire Manifesto

In launching our new corporate site, we have come up with a manifesto of sorts that we thinks governs our business as much as it helps explain the world around us. Enjoy our insurrection for better marketing, media and research: #1 We Want to Lead A New Era of Customer Engagement - people want in! We’re [...]

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