Spreads Like Wildfire

Word of Mouth WILDFIREs - The 8 Essential Steps for Spreading a Conversational Inferno

A recent prospective client and business colleague asked “so what is it you exactly do, Sean” and closely linked with the follow up questions “why should I pay for it” and “why can’t I do it myself?”. Thankfully I guess I was able to answer the questions well enough to now consider them a client. [...]

Continue reading...

Wildfire Weekend Reads - Top 20 Experience, Authenticity & Remarkability Books

This week the Wildfire Weekend Reads list is the Top 20 Experience, Authenticity and Remarkability books. Enjoy the long weekend! #1 Authenticity - What Consumers Really Want by Pine by Gilmore & Joseph #2 Purple Cow - Transform Your Business By Being Remarkable by Seth Godin #3 Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight [...]

Continue reading...