Spreads Like Wildfire

Wildfire Weekend Reads - Top 20 Social Media Books

This week we have a list of the top 20 Social Media reads. This is the last installment of the Wildfire Weekend Reads series. Heads up for something new coming in September and enjoy the weekend! #1 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media [...]

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Wildfire Weekend Reads - Top 20 Experience, Authenticity & Remarkability Books

This week the Wildfire Weekend Reads list is the Top 20 Experience, Authenticity and Remarkability books. Enjoy the long weekend! #1 Authenticity - What Consumers Really Want by Pine by Gilmore & Joseph #2 Purple Cow - Transform Your Business By Being Remarkable by Seth Godin #3 Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight [...]

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Wildfire Weekend Reads - Top 20 Branding/Innovation Books

This week we have the Top 20 New Branding/Innovation Books! Did we miss any? #1 Lovemarks - The Future Beyond Brands by Kevin Roberts #2 The Culting of Brands - Turn Your Customers into True Believers by Douglas Atkin #3 Zag - The Number One Strategy of High Performance Brands by Marty Neumeier #4 The 22 Immutable Laws of [...]

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Wildfire Weekend Reads - Top 25 WOM/Buzz Books

This week we have a list of the Top 25 Word of Mouth/Buzz Books. Please add any we missed out on! #1 The Anatomy of Buzz - How To Create Word of Mouth Marketing by Emanuel Rosen #2 Buzz - Harness the Power of Influence and Create Demand by Salzman, Matathia, and O’Reilly #3 Creating Customer Evangelists - [...]

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