Spreads Like Wildfire | Archive

How to Tell a Trend When You See One

27. May 2010

In our hyper-connected culture of touch screens, smart phones and ironic fashion, the act of trend-spotting has become a science unlike any other. Trends pulse through many veins of society, from technology and fashion to financial and dietary—trends inform and perpetuate the taste of the masses. Having the ability to forecast a trend just before it [...]

Social Media and The Food Industry

2. May 2010

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Agent Wildfire - Social Media and The Food Industry View more presentations from Sean Moffitt. Here’s my keynote presentation from Infopresse I gave last month “Social Media and the Food Industry” . The toplines: - 16 insights - 6 reasons why your company should lead this effort - 9 Essentials to get this world right - 20 great food examples Let me know [...]

Agent Wildfire and The Food Industry at Infopresse

11. April 2010

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We’re in Montreal this week with our ever-delightful and engaged friends at Infopresse presenting “The Food Industry and Social Media”. Always enjoy our trips to Montreal and always impressed with the “lean-forward-ness” of the Infopresse audience. April 14th is the date at the Park Hyatt Regency Montreal. Hopefully we can parlay some of the leanings from our [...]

Four Sources of Influencer Power (RECS)

1. April 2010

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Social networks have not diminished the power of the influencer, they have revealed it. Consider a few stats: On LinkedIn - people with +$200K income are 7 times more likely to have +150 connections On Twitter - only 0.7% of twitterers are followed by 1,000 people On Wikipedia - 1.7% of the audience publishes 70% of the articles, 0.7% [...]

Agent Wildfire - Geared for Conversation

1. April 2010

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In our recent version of our annual Buzz Report survey, the 2nd most agreed to statement was: “Agencies will need to radically reinvent themselves in order to stay competitive with new word of marketing/social media strategies and tactics”- 81% of executives agreed with the statement and 41% of them strongly agreed. Candidly I’m not [...]

TrendCity - An Exchange of Ideas, Style and What’s Next

17. December 2009

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TrendCity takes flight in the third quarter of 2010 bringing something fresh and ahead of the curve to the Canadian cultural landscape. TrendCity exists as an ongoing social media outlet, live event forum, repository for fresh ideas and a community for insightful people focused on what’s next. An invite and referral-only gathering of style-conscious tastemakers, innovation [...]

The Influencers in the Know - Canada’s Online Headquarters for Cutting Edge Web

15. December 2009

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We will be debuting The Influencers in the Know - Canada’s Online Headquarters for Cutting Edge Content, toward the end of 2010. In the spirit of its predecessors in the US, popurls , blogs.com and alltop, we want to build the one-stop destination for the best, trend-savvy, influential content on the web relevant for Canadians [...]

Word of Mouth WILDFIREs - The 8 Essential Steps for Spreading a Conversational Inferno

26. November 2009

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A recent prospective client and business colleague asked “so what is it you exactly do, Sean” and closely linked with the follow up questions “why should I pay for it” and “why can’t I do it myself?”. Thankfully I guess I was able to answer the questions well enough to now consider them a client. [...]

Agent Wildfire’s Release of The 2009 Buzz Report

31. July 2009

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Attached you will find the 2009 Buzz Report, an inaugural research study that provides a pulsecheck on Canadian business leader’s response to the new landscape of marketing, media, customer experience and brand-building. This advance report is based on 300 online survey responses from some of Canada’s top executive marketing, business, digital and communications leaders polled [...]

Sean Moffitt to Speak for the CMA

18. June 2009

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Take an informative and provocative two hour tour through the new rules and tools of marketing, communication and media. Our resident expert Sean Moffitt has been tapped by the Canadian Marketing Association once again to speak about valuable grassroots brand-building approaches and tap into his vast bank of experience, research and examples of successful alternative, [...]

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