Spreads Like Wildfire » Partners

TrendCity - An Exchange of Ideas, Style and What’s Next

Laura Casselman — Thu, 17 Dec 2009 13:50:10 +0000

TrendCity takes flight in the third quarter of 2010 bringing something fresh and ahead of the curve to the Canadian cultural landscape. TrendCity exists as an ongoing social media outlet, live event forum, repository for fresh ideas and a community for insightful people focused on what’s next.

An invite and referral-only gathering of style-conscious tastemakers, innovation brokers, culture-savvy trendspotters & seriously connected ringleaders who live, work, play & think ahead of the mainstream.

the big idea:
The future is already here, it’s just not widely distributed yet. Less than 4% of the population are true trailblazers of culture - the people that develop incredibly creative or innovative stuff or the people that spot the best stuff first. They are incredible allies for brands trying to build crowdsourced content and creative, sparks for innovation research and seed ambassadors for new launches. TrendCity is the first Canadian-focused network of thousands of these early-adopting people.

elements:
Email newsletter and Insight Blog - exposure among leading Canadian people, places and things
“Wall of Orange” Trendspotter Network - a database of informed early market movers
“Wall of Purple” Tastemaker Network - a hothouse of creative talent and ideasparks
Trend Reports - periodic and customized reports on marketplace and cultural trends
TrendCity Beta Testers - feedback from informed market tastemakers
TrendCity Launching Pad - twice-yearly live event platform for launching products
TrendCity Consulting - workshops and private events on creative ideas and insight on what’s next

benefits:
- superior concept research
- advance testing group
- seeded tastemaker and trendspotter exposure
- innovation stimulus
- seeded and credible ambassadors
- marketplace insight

scope:
- Geography - Canada - Major Cities
- Timing - All year - April and September events, November professional event
- Scale - 5,000 qualified trendspotters/tastemakers

the right partners:
- New launches
- Buzz industries –i.e. entertainment/fashion
- Tech, gadgets, hardware and wireless
- Innovation and insight chasers
- Premium brands and exclusive products
- User-generated content seekers
- Non-traditional exploratory techniques

contact:
Agent Wildfire - Canada’s Word of Mouth Experts www.agentwildfire.com 416-255-4500

The Influencers in the Know - Canada’s Online Headquarters for Cutting Edge Web

Laura Casselman — Tue, 15 Dec 2009 15:53:36 +0000

We will be debuting The Influencers in the Know - Canada’s Online Headquarters for Cutting Edge Content, toward the end of 2010. In the spirit of its predecessors in the US, popurls , blogs.com and alltop, we want to build the one-stop destination for the best, trend-savvy, influential content on the web relevant for Canadians - initially starting with 30 interests, 1,200+ websites, video updates and influencer top 9s.

the big idea:
The web is filled with “dreck”, wouldn’t you want to find the best of the web all in one place, customized to your interest. And wouldn’t you want you brand sitting in or next to that content too. Although global sites exist, there is yet to be an aggregated best of the web for Canadians, that’s The Influencers in the Know. Tune into our curated web, find out what the influencers are reading and discover special announcements. Content also linked to TheInfluencers.ca

the benefits:
- Cutting edge web exposure/sponsorship for innovative brands
- Target selective influencer audiences
- Promote relevant events
- Conduct blogger outreach
- Provide sponsored, seeded content
- Recruit influencer network
- Optimize search engine rankings

scope:
- Geography - National
- Timing - Fourth quarter 2010
- Scale - 1000s of influencers exposed

the right clients:
- an early adopter, passion-driven audience
- a new launch or campaign
- an upcoming event
- a breakthrough product/product feature
- a content rich, taste-appealing web destination

url:
www.theinfluencersintheknow.com

contact:
Agent Wildfire - Canada’s Word of Mouth Experts www.agentwildfire.com 416-255-4500

Agent Wildfire Referrals - Word of Mouth That Gives Back

Sean Moffitt — Tue, 11 Nov 2008 04:10:55 +0000

We recognize that the reason we get business referrals is usually because of one of the followng reasons:

1) you saw us speak at a conference and we said something smart,

2) you read our website and blog and know somebody that would love working with us,

3) we our industry colleagues/friends and you like something about our orientation,

4) we did great work for you and you wanted to pass it along or

5) we know you well enough or intimately enough that passing along a recommendation is something that feels as natural as .

Well we’d like to reward that selfless goodwill. Starting this month, if you refer us to an organization and we end up moving ahead with revenue-genrating work, we’re happy to part with up to $500 in the name of one of our current four charities in cause-related areas we care a lot about as a company - cancer, the environment, children’s right to have fun and be active and thrid world poverty.

That’s why we’re offering a chance to win-win-win - we get client business, they get us and some people that really need it get our help….all based on your referral.

Here is our initial roster of recipient charities (tax receipts for you, us or nobody) and the way to get the charity grapevine going for these 4 worthy causes:

Rethink Breast Cancer

Trees Canada

Kiva

Right to Play

We know you’ll never recommend us site unseen, but for those who do - we thought we’d sweeten the pot for everybody involved.