Spreads Like Wildfire

Four Sources of Influencer Power (RECS)

Social networks have not diminished the power of the influencer, they have revealed it. Consider a few stats: On LinkedIn - people with +$200K income are 7 times more likely to have +150 connections On Twitter - only 0.7% of twitterers are followed by 1,000 people On Wikipedia - 1.7% of the audience publishes 70% of the articles, 0.7% [...]

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The Influencers Restage - Canada’s Online Network of Opinion Leaders

In the latter part of 2010, we will be restaging The Influencers - Canada’s Online Network of Opinion Leaders and Online Word of Mouth Community. We’re making it prettier, more comprehensive in activities and scalable in client involvement and influencers, building on our efforts and 10,000+ member database of Canadian influencers. the big idea: A profiled [...]

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Engaging Influencers - Marketing Magazine Keynote

Engaging The Influencers by Agent Wildfire View more presentations from Sean Moffitt. I keynoted an opening presentation with an auditorium of 200 marketers in Toronto at Marketing Magazine’s conference “Engaging Influencers” this week. Given the reaction of the crowd, it’s about time this section of marketing was covered off.  You could tell for some, it was reinforcement of [...]

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Agent Wildfire’s Release of The 2009 Buzz Report

Attached you will find the 2009 Buzz Report, an inaugural research study that provides a pulsecheck on Canadian business leader’s response to the new landscape of marketing, media, customer experience and brand-building. This advance report is based on 300 online survey responses from some of Canada’s top executive marketing, business, digital and communications leaders polled [...]

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