Spreads Like Wildfire | Archive

Word of Mouth WILDFIREs - The 8 Essential Steps for Spreading a Conversational Inferno

26. November 2009

A recent prospective client and business colleague asked “so what is it you exactly do, Sean” and closely linked with the follow up questions “why should I pay for it” and “why can’t I do it myself?”. Thankfully I guess I was able to answer the questions well enough to now consider them a client. [...]

Wildfire Weekend Reads - Top 20 Social Media Books

14. August 2009

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This week we have a list of the top 20 Social Media reads. This is the last installment of the Wildfire Weekend Reads series. Heads up for something new coming in September and enjoy the weekend! #1 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media [...]

Wildfire Weekend Reads - Top 25 Big Idea Books

6. August 2009

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This week, we have the Top 25 Big Idea Books. Let us know if we missed any! #1 The Tipping Point - How Little Things Can Make a Big Difference by Malcolm Gladwell #2 The Soul of the New Consumer by David Lewis #3 Leading the Revolution - How to Thrive in Turbulent Times By Making Innovation a [...]

Wildfire Weekend Reads - Top 20 Experience, Authenticity & Remarkability Books

31. July 2009

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This week the Wildfire Weekend Reads list is the Top 20 Experience, Authenticity and Remarkability books. Enjoy the long weekend! #1 Authenticity - What Consumers Really Want by Pine by Gilmore & Joseph #2 Purple Cow - Transform Your Business By Being Remarkable by Seth Godin #3 Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight [...]

Agent Wildfire’s Release of The 2009 Buzz Report

31. July 2009

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Attached you will find the 2009 Buzz Report, an inaugural research study that provides a pulsecheck on Canadian business leader’s response to the new landscape of marketing, media, customer experience and brand-building. This advance report is based on 300 online survey responses from some of Canada’s top executive marketing, business, digital and communications leaders polled [...]

Wildfire Weekend Reads - Top 20 Branding/Innovation Books

24. July 2009

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This week we have the Top 20 New Branding/Innovation Books! Did we miss any? #1 Lovemarks - The Future Beyond Brands by Kevin Roberts #2 The Culting of Brands - Turn Your Customers into True Believers by Douglas Atkin #3 Zag - The Number One Strategy of High Performance Brands by Marty Neumeier #4 The 22 Immutable Laws of [...]

Wildfire Weekend Reads - Top 25 WOM/Buzz Books

17. July 2009

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This week we have a list of the Top 25 Word of Mouth/Buzz Books. Please add any we missed out on! #1 The Anatomy of Buzz - How To Create Word of Mouth Marketing by Emanuel Rosen #2 Buzz - Harness the Power of Influence and Create Demand by Salzman, Matathia, and O’Reilly #3 Creating Customer Evangelists - [...]

Wildfire Weekend Reads - Top 15 Community Books

10. July 2009

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To kick off our six part summer blog series, the brains at Agent Wildfire have decided to create a list of some great weekend reads for your educational enjoyment! Each Friday I will post a list of the top reads for a different topic that we like here at Agent Wildfire. This week we have created [...]

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