Spreads Like Wildfire

In our recent version of our annual Buzz Report survey, the 2nd most agreed to statement was: “Agencies will need to radically reinvent themselves in order to stay competitive with new word of marketing/social media strategies and tactics”- 81% of executives agreed with the statement and 41% of them strongly agreed.

Candidly I’m not surprised. For a good decade, the culture of our agencies have been lagging the culture of our customer.

At Agent Wildfire, we have spent the time to know how to get the world of “word of mouth, social media and effective customer engagement and collaboration” right. We have put the time in, asked the best in the business on how they do it, spent the long nights engaging with our audiences and orchestrated ourselves to be the top services firm in Canada geared to social influence marketing.

We like a lot of agencies, don’t get us wrong. But trust me when I say, the moment a client brief says we need some social media, digital engagement or influencer outreach in this year’s campaign or new launch, most start running for the hills. Sure, we get the phone calls to come in on pitches, but by force of nature, passage of time, greediness and/or arrogance, the agency tries to execute it themselves, leaving the industry of “social media” pockmarked with another failure by an agency that overstretched their experience and knowledge base.

Here’s the big problem - finding good talent in this space is difficult, keeping good talent in this space is difficult, doing it in an environment where the agency culture doesn’t respect the impact that social influence  can have is a Herculean task.  Add on top of that, having senior people who have built their careers on mass advertising trying to consider consider the alternative/the future, changing the closed agency culture that is geared to being the creative savants and strategic wunderkinds for their clients and given their current structures, having agencies pay enough attention to this new media that has less standards, less algorithmic predictability and thus, less ability to monetize is glacial in its slowness to adapt.

That’s why you need us. We’re geared for conversation and hungry to prove we’re the best. We have a simple mission of getting our clients noticed, talked about and advocated. It’s a very different mission than our agency brethren. They want to convince masses of consumers that the product is right, superior or well-differentiated for your appetitites.Some do it very well and it works despite our era of media fragmentation and limited attention spans.

We instead want to get customers to participate in the brand, because we know if they do and have a good experiecne, they will become advocates, evangelists and ambasssadors. It is the new currency of marketing and it’s what makes 2/3rds of our economy tick.

And this evolution - requires markedly different talents and infrastructure for getting it right. We believe we have the right alchemy of people, passion, assets and processes to get it right.

Below, you’ll see our overview of why we’re geared for conversation across all key 9 components of building communities/campaigns/buzz more than any other type of services firm in Canada:

Dare you, give us a shout and we’ll stack our skills and abilities up against any top 10 agency in Canada not in TV, radio or outdoor - they would kill us - but smart, engaged grassroots marketing and media - game on!