TrendCity takes flight in the second quarter of 2010 bringing something fresh and ahead of the curve to the Canadian cultural landscape. TrendCity exists as an ongoing social media outlet, live event forum, repository for fresh ideas and a community for insightful people focused on what’s next.
An invite and referral-only gathering of style-conscious tastemakers, innovation brokers, culture-savvy trendspotters & seriously connected ringleaders who live, work, play & think ahead of the mainstream.
the big idea:
The future is already here, it’s just not widely distributed yet. Less than 4% of the population are true trailblazers of culture - the people that develop incredibly creative or innovative stuff or the people that spot the best stuff first. They are incredible allies for brands trying to build crowdsourced content and creative, sparks for innovation research and seed ambassadors for new launches. TrendCity is the first Canadian-focused network of thousands of these early-adopting people.
elements:
Email newsletter and Insight Blog - exposure among leading Canadian people, places and things
“Wall of Orange” Trendspotter Network - a database of informed early market movers
“Wall of Purple” Tastemaker Network - a hothouse of creative talent and ideasparks
Trend Reports - periodic and customized reports on marketplace and cultural trends
TrendCity Beta Testers - feedback from informed market tastemakers
TrendCity Launching Pad - twice-yearly live event platform for launching products
TrendCity Consulting - workshops and private events on creative ideas and insight on what’s next
benefits:
- superior concept research
- advance testing group
- seeded tastemaker and trendspotter exposure
- innovation stimulus
- seeded and credible ambassadors
- marketplace insight
scope:
- Geography - Canada - Major Cities
- Timing - All year - April and September events, November professional event
- Scale - 5,000 qualified trendspotters/tastemakers
the right partners:
- New launches
- Buzz industries –i.e. entertainment/fashion
- Tech, gadgets, hardware and wireless
- Innovation and insight chasers
- Premium brands and exclusive products
- User-generated content seekers
- Non-traditional exploratory techniques
contact:
Agent Wildfire - Canada’s Word of Mouth Experts www.agentwildfire.com 416-255-4500
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