Spreads Like Wildfire

Consider the LOK - Canada’s Salon for Leading Business Minds, Ideas & Events - a community and content hub where people from across disciplines come to broaden perspectives, explore ideas and share great business experiences.

Plans for 2010 include 27 events and 4 private executive events across 5 cities – Toronto, Vancouver, Montreal, Calgary and Ottawa - with membership climbing to 7,000 invited or referred members.

the big idea:
“What would happen if we gathered together the most interesting people across the Canadian business world?” You know those people – the intelligent and crazy smart, the passionate and opinionated, the mavericks and the mavens, the change agents and titans of commerce, with some undefinable trait that makes them extraordinarily interesting.

The League of Kickass (LOK) is that group; a key influencer network of Canadian business people slightly ahead of their time.

elements:
Communing Online – LOK members access a community-based site of their peers, customizing their profile to include videos and photos to share with other members, participating in writing blog posts and discussion forums and inviting other friends and colleagues to join the league

Connecting Live - members are invited to full group events held once every one-four months in their respective cities for inspiring talks and panel discussions by fascinating people at one-of-a-kind venues – Toronto and Vancouver and soon to be Montreal, Ottawa and Calgary.

Exclusive VIP Sessions – intimate dinners/lunches every three months of leading executives of 24-48 people where they can network, collaborate, converse and get inspired in the company of their peers who share their passion.

External Blog, Video and Social Extensions – breaking LOK news, meeting wrap-ups, surveys and interviews with Canada’s top business leaders and guest thought leaders on our dedicated blog & extended out on key social networks.

Industry Segments of Members
- Senior business visionaries and CEOs
- Marketing leaders
- Media newsmakers
- Digital and technology experts
- Communications professionals, agency heads and creative directors
- Designers & architects
- Entrepreneurs and startup founders
- Leading university academics and deans
- Culture and entertainment celebrities
- Strategists and consultants
- Not for profit leaders and government
- Plus an Under 30 sub-community of young talent

the benefits:
- The LOK is one of the only professional networks in Canada to pull leading talent across a wide range of business and creative disciplines to provide sponsor-friendly reach
- The LOK meets regularly offline and online to deliver sponsor-friendly touchpoints:
- The LOK affiliates with the best of the best people, exposes the best ideas and elevates debate and new perspectives to generate sponsor-friendly perception and exposure via:
-Unique venues and event formats
-Great, inspiring speakers and rainmakers
-Passionate, talented members
-Relevant themes and ideas
-And now top sponsors

scope:
- Geography - Canada - Toronto, Vancouver, Ottawa, Calgary and Montreal
- Timing - All year - 25 full member events, 2 under 30 events and 4 private exec. events
- Scale - 7,000 approved and/or referred members

the right partners:
- a forward thinking, innovative or ideas-driven firm
- a business-to-business firm
- a company targeting a business/creative audience
- single event partners -for topic-interested clients
- companies looking for HR enhancement/talent acquisition effort
- a company with an ongoing stream of industry news
- a media company
- launch products/startup companies

urls:
The League of Kickass Content/Blog Site - http://theleagueofkickass.com/
LOKBP Community Site - http://theleagueofkickassbusinesspeople.ning.com/
LOKU30 Community Site - http://theleagueofkickassunder30.ning.com/

contact:
Agent Wildfire - Canada’s Word of Mouth Experts www.agentwildfire.com 416-255-4500