We will be expanding Generation Go to more cities and more features in 2010. For those of you who like to get off the couch, Generation Go vision is to be your ultimate passport and inspiration to your next active pursuit in, around and away from the city. Whether you are a hardcore fanatic, weekend warrior or excited newbie, Generation Go is the hub for all your heart-pumping, pulse-raising tastes. Already surfacing content in Toronto, we will expand to Vancouver and Montreal in 2010 and add a number of key features listed below in 2010.
the big idea:
The good stuff on web is still local. And while there are plenty of local media stops that cater to entertainment, music, real estate, dining out, tourist locales…etc., nothing that we have found caters to local active life. Big opportunity. Not only are these people passionate, they are also an incorrigibly social, high income, high educated bunch…and they are waiting to discover your next big thing (i.e. trip, purchase, prized gear, exclusive experience). Generation Go provides the platform to be discovered by these people.
elements:
Community - a targeted influencer community of active people that can be harnessed for variety of benefits
Blog - a local insider blog that surfaces unique neighborhood experiences, events, personalities, sales, getaways and gear
Email Nerwsletter - a periodic content and sponsored email that surfaces the best stuff to get off the couch and …out there
Passport - a seasonally relevant passport pocket guide to the best in the city
Campaign Go-Licious - a concentrated period of grassroots events, promotion and outreach to people who want to get active
Go Events/Experiences - special events that appeal to the competitive, charitable and corporate teams of the city
Go Directory - a local listing of the best active venues in the city
7 Channels of Activity
- adventure
- fitness
- health
- gear and style
- outdoors
- play
- sports
the benefits:
- An extremely valuable grassroots active audience
- Multiple sponsorable touchpoints
- Local activation of campaigns and marketing efforts
- A unique city-based online and live world forum
- Category-exclusive sponsorship opportunities
- Corporate social responsibility for healthy living, outdoors/environment and community participation
scope:
- Geography - Toronto (Vancouver and Montreal in early 2010)
- Timing - All year - with concentrated Spring and Fall activity windows
- Scale - 1000s of influencers exposed, 7 different touchpoints
the right clients:
- an adventurous, fitness or health-seeking target customer
- an active pursuit, vacation or getaway
- a new product or service launch
- a seasonally relevant activity or campaign
- a campaign for improved health, fitness, sustainability or urban renewal
- an upcoming launch party, competition or charity event
- a breakthrough product/product feature
url:
www.gengo.ca
contact:
Agent Wildfire - Canada’s Word of Mouth Experts www.agentwildfire.com 416-255-4500
Leave a Reply