In the latter part of 2010, we will be restaging The Influencers - Canada’s Online Network of Opinion Leaders and Online Word of Mouth Community. We’re making it prettier, more comprehensive in activities and scalable in client involvement and influencers, building on our efforts and 10,000+ member database of Canadian influencers.
the big idea:
A profiled group of thousands of Canadian tastemakers, trendspotters, opinion leaders, experts, social ringleaders and grassroots celebrities - essentially, the people that influence what the other people buy, think and do. In a connected world, you need these people. Now with more community features, web functionalities, expanded campaign slots and customized content
the benefits:
- Opportunity for clients to build brands/launches with an influential member group
- Word of Mouth campaigns/influencer seeding
- User-generated programs
- Insight and research programs
- Brand experience/VIP events
- Promoting base Agent Wildfire stand alone communities or campaigns
- Engage influencers on a more cost effective and time-efficient basis
- Build an opportunity to for a uniquely Canadian, portfolio-wide category exclusivity
scope:
- Geography - National
- Timing - Third quarter 2010
- Scale - 10s, 100s, or 1000s of influencers engaged
the right clients:
- a natural opinion leader audience
- a new launch, audience or claim
- a need for credibility, authenticity or pre-seeding
- a grassroots approach or complement to a mass campaign
- a need to build or change perception
url:
www.theinfluencers.ca
contact:
Agent Wildfire - Canada’s Word of Mouth Experts www.agentwildfire.com 416-255-4500
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