Spreads Like Wildfire

This week the Wildfire Weekend Reads list is the Top 20 Experience, Authenticity and Remarkability books. Enjoy the long weekend!

#1 Authenticity - What Consumers Really Want by Pine by Gilmore & Joseph

#2 Purple Cow - Transform Your Business By Being Remarkable by Seth Godin

#3 Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight and Sound by Lindstrom and Kotler

#4 Experience the Message: How Experiential Marketing is Changing the Brand World by Max Lenderman

#5 The Starbucks Experience - 5 Principles of Turning Ordinary into Extraordinary by Joseph Micelli

#6 The Experience Economy - Work Is Theatre and Every Business a Stage by Pine & Gilmore

#7 Personality Not Included: Why Companies Lose their Authenticity and How Great Brands Get It Back by Rohit Bhargarva

#8 Love is the Killer App - How to Win Business and Influence Friends by Tim Sanders

#9 Priceless - Turing Ordinary Products into Extraordinary Experiences by Lasalle & Britton

#10 Managing the Cusomer Experience - Turning Customers into Advocates by Smith & Wheeler

#11 Stirring it Up - How to Make More Money and Save The World by Gary Hirshberg

#12 Experiential Marketing - How To Get Consumers to Sense, Feel, Act, Relate by Bernd Schmitt

#13 Leading for Growth: How Umpqua Got Its Cool by Davis and Shrader

#14 Why We Buy - The Science of Shopping by Paco Underhill

#15 Chief Customer Officer - Getting Past Lip Service to Passionate Action by Jeanne Bliss

#16 Cult of iPod by Leander Kahney

#17 Uncommon Practice: People Who Deliver a Great Brand Experience by Smith & Milligan

#18 Living The Brand - How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind

#19 Trader Joe’s Adventure - Turning a Unique Approach to Business into a Retail and Cultural Phenomenon by Len Lewis

#20 Chocolates on the Pillow Are not Enough by Jonathan Tisch

Enjoy the long weekend!

Jasmine