This week we have the Top 20 New Branding/Innovation Books! Did we miss any?
#1 Lovemarks - The Future Beyond Brands by Kevin Roberts
#2 The Culting of Brands - Turn Your Customers into True Believers by Douglas Atkin
#3 Zag - The Number One Strategy of High Performance Brands by Marty Neumeier
#4 The 22 Immutable Laws of Marketing by Ries & Trout
#5 Pour Your Heart Into It - How Starbucks Built a Company One Cup at a Time by Schultz and Jones
#6 The Art of Innovation - Lessons In Creativity from IDEO - America’s Leading Design Firm by Kelley and Littman
#7 Lateral Marketing - New Techniques for Finding Breakthrough Ideas by Kotler & Trias de Bes
#8 Democratizing Innovation by Eric Von Hippel
#9 A New Brand World - Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Bedbury & Fenichell
#10 Open Business Models - How To Thrive in the New Innovation Landscape by Henry Chesbrough
#11 Relevance - Making Stuff That Matters by Tim Manners
#12 The Fall of Advertising and Rise of PR by Ries & Ries
#13 Living Brands - Collaboration + Innovation = Customer Fascination by Raymond Nadeau
#14 Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions by John Moore
#15 Open Brands - When Push Comes to Pull in a Web Made World by Mooney & Rollins
#16 The Age of Engage - Reinventing Marketing for Today’s Connected, Collaborative and Hyperactive Culture by Denise Shiffman
#17 Brandjam - Humanizing Brands Through Emotional Design by Marc Gobe
#18 Brand Digital - Simple Ways Top Brands Succeed in the Digital World by Allen Adamson
#19 Tuned In : Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs by Craig Stull, Myers & Scott
#20 Tribal Knowledge - Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture by John Moore
Have a great weekend!
Jasmine
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