This week we have a list of the Top 25 Word of Mouth/Buzz Books. Please add any we missed out on!
#1 The Anatomy of Buzz - How To Create Word of Mouth Marketing by Emanuel Rosen
#2 Buzz - Harness the Power of Influence and Create Demand by Salzman, Matathia, and O’Reilly
#3 Creating Customer Evangelists - How Loyal Customers Become a Volunteer Sales Force by McConnell and Huba
#4 Influence - The Psychology of Persuasion by Robert Cialdini
#5 Word of Mouth Marketing - How Smart Companies Get People Talking by Andy Sernovitz
#6 The Influentials: One American in Ten Tells the Other Nine How to Vote, Where To Eat and What to Buy by Keller & Berry
#7 Brand Hijack - Marketing without Marketing by Alex Wipperfurth
#8 Made to Stick - Why Some Ideas Survive and Others Die by Chip and Dan Heath
#9 Citizen Marketers: When People are The Message by McConnell and Huba
#10 Permission Marketing - Turning Strangers into Friends and Friends Into Customers by Seth Godin
#11 Primalbranding: Create Zealots for Your Brand, Your Company and Your Future by Patrick Hanlon
#12 The Ultimate Question : Driving Good Profits and True Growth by Fred Reichheld
#13 Connected Marketing - The Viral, Buzz and Word of Mouth Revolution by Kirby & Marsden
#14 The Secrets of Word of Mouth Marketing - How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman
#15 Beyond Buzz - The Next Generation of Word of Mouth Marketing by Lois Kelly
#16 Crossing the Chasm by Geoffrey Moore
#17 Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes
#18 Conversation Capital - How to Create Stuff People Love to Talk About by Cesvet, Babinski and Alper
#19 Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 - Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
#20 Diffusion of Innovations by Everett Rogers
#21 Persuasion - The Art of Getting What You Want by Dave Lakhani
#22 Linked - How Everything is Connected to Everything Else and What it Means by Albert-Laszlo Barabasi
#23 Guerrilla Marketing by Jay Conrad Stevenson
#24 Can We Do That?! Outrageous PR Stunts that Work - And Why Your Company needs Them by Peter Shankman
#25 Fans, Bloggers and Gamers: Media Consumers in a Digital Age by Henry Jenkins
Happy weekend reading!
Jasmine
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