Take an informative and provocative two hour tour through the new rules and tools of marketing, communication and media. Our resident expert Sean Moffitt has been tapped by the Canadian Marketing Association once again to speak about valuable grassroots brand-building approaches and tap into his vast bank of experience, research and examples of successful alternative, peer-to-peer generated marketing at work.
Come out and get informed, inspired and lead by Canada’s own word of mouth and community building expert while he argues on why word-of-mouth is dominating traditional media in a stressed economy. Sean will elaborate on 12 key types of word-of-mouth marketing, where and when they should be implemented and discuss a list of basic reasons why people talk. Sean will host the “Word of Mouth, Social Media & Community Building Roundtable” event (in a more intimate and interactive setting than the last 2 years of conferences he chaired) on September 22, 2009 at 8:00am to 10:00 am, venue: Toronto:TBD. See the link for further details and pricing of the event.
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