Spreads Like Wildfire

Instead of doing the much larger “From Mass to Grass” conference that I’ve chaired for the last two years, we’ve decided to do something much more grassroots with the Canadian Marketing Association and decided to host a breakfast roundtable on May 26th. Here’s the dsecription:

“Canada’s resident expert on word of mouth, social media and community-building Sean Moffitt takes you through the rationale for applying word of mouth marketing and community building in a cluttered, chaotic and customer-controlled marketplace. Sean will provide the 12 arguments on why word of mouth trumps traditional media in a stressed economy, isolates the 12 key types of word of mouth marketing, when and where they should be used and the 36 basic reasons why people talk.

Along the way, Sean will dispel myths, inspire ideas, give you the latest research, tools and advice from not only a leading consultant on grassroots marketing and social media but also a street savvy practitioner and brand champion that has seen them work firsthand. He’ll also impart wisdom on how to apply these strategies, insights and tactics back to the unique and conversation-worthy world of business-to-consumer to business-to-business worlds.”

Hope you’ll join me in a “roll up your sleeves” morning. Tickets are $80-100 and humbly, a very good value.