Our presentation stating the top 12 reasons why in this troubled economy, word of mouth may be the marketer’s panacea has been zooming up the charts and being favoirted by denizens of Slideshare.
It’s deliberately provocative but rooted in a lot of data-based support and intuition - even if you argue 3 or 4 of the fine points, you still have 8 or 9 remaining tha win the case for word of mouth.
One of the more credible signs that WOM is on the rise and here to stay is Veronis Suhler Stevenson’s breakdown of the top 5 growing segments of marketing spend over the next 5 years (compound annual growth rate in brackets):
- Word of Mouth 27%
- Internet/Mobile 14%
- Branded Entertainment 13%
- Custom Publishing 11%
- Out of Home 10%
I love it when others make the case for me. Have a look at the full presentation and let us know what you think - (perhaps we missed a reason or you want to debate).
June 4th, 2009 at 1:13 pm
Hi, cool post. I have been wondering about this topic,so thanks for writing.