In launching our new corporate site, we have come up with a manifesto of sorts that we thinks governs our business as much as it helps explain the world around us. Enjoy our insurrection for better marketing, media and research:
#1 We Want to Lead A New Era of Customer Engagement - people want in! We’re in the business of creating more participation-based avenues than TV, radio and print
#2 We Know Word of Mouth Advocacy is #1 - despite a world of increasing media clutter, we still understand the unparalleled value and exponential power of a “trusted friend”
#3 We Strive for Remarkable versus Good Enough - whether it’s product, marketing or communications, more than half of word of mouth is about creating pleasant surprises, we help orchestrate these oohs and a-has!
#4 We Tap the Power of Influencers - some of these people are not like the others! We believe word of mouth exists everywhere, but it’s a helluva lot more powerful in the hands of your front row - a small yet gifted group of connected, passionate and informed people
#5 We Understand Word of Mouth is More than Luck - fundamental principles and psychology drive word of mouth, we design and harness buzz around these basic human truths
#6 We Orient Content for Influence - eyeballs are here today and gone tomorrow - inspiring customer conversations is a higher order benefit… because it’ll tell a few people… and so on… and so on
#7 We are at the Intersection of People and Business - authenticity, dialogue, engagement and participation are the new currencies of business, we open the drawbridge between firms and their customers
#8 We Convert Customers, Users and Consumers into Authors, Ambassadors, Collaborators and Scouts - we spark to the best ideas, experiences, stories, activities and leading online and offline tools to transform audiences into engaged zealots
#9 We Get Results - we are in business to help you grow your business - we help clients uncork the value trapped in their crowds and generate actionable plans with quantifiable performance
#10 We Believe WOM is a Passion Play, not a Conquest Tool - to be effective and to be ethical, orchestrated word of mouth needs to be voluntary, honest, credible and unpaid
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