Spreads Like Wildfire | The Official Agent Wildfire Blog

4. January 2010

Finding the Next 5 Awesome Wildfire-ites Job Board

So who says this is a bad economy. Not at Agent Wildfire (and we can confirm we haven’t received any bailout money either). Looking for 5 key potential roles to fill given our expected 2010 activity. If you want to create impact on cool projects from day one, work hard and play hard - we want [...]

17. December 2009

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TrendCity - An Exchange of Ideas, Style and What’s Next

TrendCity takes flight in the second quarter of 2010 bringing something fresh and ahead of the curve to the Canadian cultural landscape. TrendCity exists as an ongoing social media outlet, live event forum, repository for fresh ideas and a community for insightful people focused on what’s next. An invite and referral-only gathering of style-conscious tastemakers, innovation [...]

16. December 2009

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The LOK - Canada’s Salon for Leading Business Minds, Ideas and Events

Consider the LOK - Canada’s Salon for Leading Business Minds, Ideas & Events - a community and content hub where people from across disciplines come to broaden perspectives, explore ideas and share great business experiences. Plans for 2010 include 27 events and 4 private executive events across 5 cities – Toronto, Vancouver, Montreal, Calgary and Ottawa [...]

16. December 2009

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Generation Go - What’s Active in Your City?

We will be expanding Generation Go to more cities and more features in 2010. For those of you who like to get off the couch, Generation Go vision is to be your ultimate passport and inspiration to your next active pursuit in, around and away from the city. Whether you are a hardcore fanatic, [...]

15. December 2009

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The Influencers in the Know - Canada’s Online Headquarters for Cutting Edge Web

We will be debuting The Influencers in the Know - Canada’s Online Headquarters for Cutting Edge Content, early in 2010. In the spirit of its predecessors in the US, popurls , blogs.com and alltop, we want to build the one-stop destination for the best, trend-savvy, influential content on the web relevant for Canadians - initially [...]

14. December 2009

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The Influencers Restage - Canada’s Online Network of Opinion Leaders

In the early part of 2010, we will be restaging The Influencers - Canada’s Online Network of Opinion Leaders and Online Word of Mouth Community. We’re making it prettier, more comprehensive in activities and scalable in client involvement and influencers, building on our efforts and 10,000+ member database of Canadian influencers. the big idea: A [...]

26. November 2009

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Word of Mouth WILDFIREs - The 8 Essential Steps for Spreading a Conversational Inferno

A recent prospective client and business colleague asked “so what is it you exactly do, Sean” and closely linked with the follow up questions “why should I pay for it” and “why can’t I do it myself?”. Thankfully I guess I was able to answer the questions well enough to now consider them a client. [...]

26. November 2009

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Engaging Influencers - Marketing Magazine Keynote

Engaging The Influencers by Agent Wildfire View more presentations from Sean Moffitt. I keynoted an opening presentation with an auditorium of 200 marketers in Toronto at Marketing Magazine’s conference “Engaging Influencers” this week. Given the reaction of the crowd, it’s about time this section of marketing was covered off. You could tell for some, it was reinforcement of [...]

17. November 2009

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The 2010 League of Kickass Draft Schedule

We’ve polled you, cajoled you and nicely asked you what you want to see in the future for the League of Kickass Business People. Many of you have been kind enough to tell us. In fact, our event topics have been so well received, that at least 3 major conferences have stolen …ahem, I mean [...]

28. September 2009

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The League of Kickass - The Power of Word of Mouth

Recently, the League of Kickass celebrated a huge milestone. The LOK, founded by Sean Moffitt and Mirabel Palmer-Elliot, started with a simple challenge; to bring five creative, forward-thinking, progressively minded people, whether acquaintance or friend, to dinner one night. After dinner it was clear – this was a Kickass idea. Everyone had a great time, [...]

25. September 2009

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Showdown! Facebook Page vs. Facebook Group: pros and cons

Before jumping on the bandwagon by creating a Facebook page or group for your organization or brand, consider some of the strengths and weaknesses. In word of mouth and viral marketing these key details can make a difference in how an organization or product is perceived by onlookers, potential fans and group members. THE PROS & [...]

14. August 2009

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Wildfire Weekend Reads - Top 20 Social Media Books

This week we have a list of the top 20 Social Media reads. This is the last installment of the Wildfire Weekend Reads series. Heads up for something new coming in September and enjoy the weekend! #1 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media [...]

6. August 2009

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Urban Reserve Launches in Canada

Urban Reserve Launches in Canada Whether you are a tastemaker, savvy mom, a book worm or simply a wine lover – a new community is waiting for you! Toronto, Thursday, August 6, 2009 – RJ Spagnols, Vincor Canada and Agent Wildfire have teamed up with other partners to create Urban Reserve (urbanreserve.ca), a community made up of [...]

6. August 2009

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Wildfire Weekend Reads - Top 25 Big Idea Books

This week, we have the Top 25 Big Idea Books. Let us know if we missed any! #1 The Tipping Point - How Little Things Can Make a Big Difference by Malcolm Gladwell #2 The Soul of the New Consumer by David Lewis #3 Leading the Revolution - How to Thrive in Turbulent Times By Making Innovation a [...]

31. July 2009

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Wildfire Weekend Reads - Top 20 Experience, Authenticity & Remarkability Books

This week the Wildfire Weekend Reads list is the Top 20 Experience, Authenticity and Remarkability books. Enjoy the long weekend! #1 Authenticity - What Consumers Really Want by Pine by Gilmore & Joseph #2 Purple Cow - Transform Your Business By Being Remarkable by Seth Godin #3 Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight [...]